Justine Bisiaux

Abstract : Le constat d’une tension potentielle entre économie et environnement due à l’hyperconsommation et à la production de masse invite à réfléchir à de nouvelles innovations, permettant de s’en affranchir en alliant éco-conception et économie de fonctionnalité. Nous introduisons la notion d’innovation durable et présentons comment nous souhaitons développer de nouveaux systèmes de diffusion de produits plus durables en définissant des business models au service de l’éco conception et de l’économie de fonctionnalité. La finalité de l’étude consiste en la diffusion de systèmes produits évolutifs ou produits upgrades ; intégrant un service proposé de façon itérative tout au long des multiples cycles de vie du produit. Des études de terrains seront menées pour vérifier la viabilité de ce projet auprès de consommateurs et d’industriels

Abstract : Tensions between economy and environmental issues due to hyper and mass production leads to reflection about a new model of innovation. To shift from intensive innovation to sustainable innovation, we propose an approach which involves the design of a sustainable product’s diffusion system. Our hypothesis is that both the product and the business model should be redesigned in tandem, combining eco-design and functional economy from an interactionist point of view. We
argue that the business model should be based on a network model, instead of linear chain. The research focuses on evolving products systems or upgradable products, including services offered iteratively throughout a product’s multiple life cycles. Field studies will be conducted to verify the viability of the project among consumers and manufacturers

Abstract : Tensions between economy and environmental issues due to mass production lead to think about a new model of innovation. The objective of our research is to think about a shift from intensive innovations to sustainable innovations. Our approach is to consider the emergence of new products and new business models to support the implementation of sustainable innovations. The hypothesis presented in this paper is that the emergence of sustainable innovation can be supported by new business models co-constructed in a network model. Field studies are conducted under the ADEME project OCFE to test the viability of the concept of network business models with the analysis of some companies’ experience in functional economy.

Abstract : In recent years, environmental issues became an important research subject allowing the emergence of different concepts such as functional economy. Our research question is : How functional economy would be an environmental economy ? And more particularly : What is the mode of endogenization of environmental issues in fuctional economy ? The goal of this article is not to provide an objective answer concerning the measure of environmental impacts in functional economy, but to detect what strategic levers to get involved in this type of business model. This paper reveals the ambiguity of environmental issues integration in functional economy through three positionings : environment is consecutive to functional economy ; environment is necessary to functional economy, and functional economy is not correlated to environment. Our research suggests an approach using business models to determine if functional economy is environmental. The conducted survey reveals that there is a link between the different degrees of functional economy integration and the different types of business models. The high level of functional economy has indeed an effective impact on the environment (for example companies with an “activist approach”) and the first level of functional economy (still centered on the good production) is not environmental. This research reveals that the implementation of functional economy is more driven by economical reasons than environmental ones.